The PitchReady™ Blog

Straight answers on raising capital.

What investors actually read, why raises stall, and the maths behind the money — written for Australian founders and SMEs, sourced claim by claim. New pieces weekly.

Featured · Pitch deck

The 12-slide investor-ready pitch deck: what investors actually look for

You get four minutes. Investors read twelve slides in a loose consensus — Sequoia, YC and the engagement data all point the same way. Here's the structure, slide by slide, with the receipts.

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Startup advice · 7 min

The 4 reasons investors say no — and how to fix each one

Story, deck, Q&A, targeting — the four failure modes, what they look like in the room, and the fix for each. With the post-mortem data that explains why "ran out of capital" is rarely the real cause.

Startup adviceArticle

Capital raising · Guide · 11 min

Capital raising in Australia: a founder's guide from pre-seed to Series A

The round medians, who writes the cheques, the Corporations Act rules behind every offer, and the incentives that change the numbers. The Australian-specific guide the offshore playbooks don't write.

Capital raisingGuideIn review

Doing the raise yourself? The checklists, one-pagers and templates live in the PitchReady™ Library — the DIY layer of the process.

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