Information We Collect

We collect personal information that you provide directly, information generated automatically when you use our Services, and information obtained from third-party tools that support our operations. The specific personal information we collect depends on how you interact with our Services, the features you use, and the choices you make.

Personal information we receive directly from you or collect automatically includes:

Identifiers

• Name
• Email address
• Phone number

Technical and Device Data

• IP address
• Device identifiers
• Browser type and operating system
• Technical logs and system data

Usage Data

• Pages visited
• Actions taken
• Features used
• Navigation patterns

Analytics and Tracking Data

• Cookie data
• Analytics events
• Usage logs

Communication Data

• Messages or information provided through forms or support

Preferences and Localization Data

• Language settings
• Time zone
• City-level location (if available)

Some features of our Services require specific personal information to function.

All personal information you provide must be accurate, complete, and up to date. You are responsible for notifying us if any of your information changes so we can maintain accurate records.

How We Collect Information

We collect personal information through a combination of information you provide directly, information gathered automatically when you use our Services, and information supplied by third-party providers that support our operations.

Information You Provide Directly

We collect personal information that you choose to provide when you interact with our Services. This includes information submitted when you:

• create an account or update profile details
• complete forms, make purchases, or engage with customer support
• respond to surveys, request information, or communicate with us

This information typically includes identifiers (such as name, email, phone number), account details, and any other information you voluntarily provide as part of your use of the Services.

Information Collected Automatically

When you visit our website or use the Services, we automatically collect certain technical and usage information. This data does not usually reveal your identity but may include:

• IP address and device identifiers
• browser type, operating system, and device characteristics
• language settings and time zone
• pages viewed, links clicked, and navigation patterns
• error logs, performance data, and diagnostic information
• cookie data, analytics events, and usage logs

This information helps us operate, secure, and optimize the Services, and supports internal analytics, reporting, and service improvement.

Information From Third-Party Service Providers

We may receive information from service providers that support our operations. This can include:

• analytics platforms that provide aggregated usage insights
• email and communication systems that log delivery or engagement details
• hosting and infrastructure providers that supply technical metadata
• customer support tools that record interactions or issue details

How We Use Your Information

We only process personal information when we have a valid legal basis under applicable data protection laws. This means we process data when it is necessary to provide our Services, fulfill our contractual obligations, comply with legal requirements, protect important interests, or pursue legitimate business purposes that do not override your rights.

Legal Bases We Rely On

We may rely on the following legal bases to process personal information:

• Contract — when processing is necessary to provide the Services or take steps at your request.
• Consent — when you voluntarily provide information for a specific purpose; you may withdraw consent at any time.
• Legitimate interests — when processing is necessary for our business operations and does not override your rights.
• Legal obligation — when we must process data to comply with applicable laws.
• Vital interests — when necessary to protect the safety or vital interests of an individual.

Purposes for Which We Process Personal Information

We may send newsletters, updates, or promotional content. Users can opt out at any time. Legal basis: with your consent.

We analyze usage data to understand how our Services are used and to improve functionality, performance, and user experience. Legal basis: based on our legitimate interests (e.g., Service improvement).

Our legitimate interests include service improvement.

How We Process Your Information

We process personal information in ways that are appropriate to the nature of the data and the purposes for which it is collected. This includes storing, organizing, using, transmitting, and deleting information when it is no longer required. We apply principles of data minimization, purpose limitation, and accuracy to ensure that personal information is processed only when necessary and for clearly defined purposes.

Access to personal information is limited to authorized personnel who require it to perform their job duties and who are bound by confidentiality obligations. We implement technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or misuse. These measures may include access controls, authentication procedures, logging, encryption in transit and at rest (where appropriate), monitoring, and routine security assessments.

We may combine information collected from different sources when this is necessary to operate the Services or when required to meet a lawful purpose, such as preventing fraud or maintaining the security of our platform.

We retain personal information only for as long as needed for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For more details, see the “How Long We Retain Information” section.

Where required by applicable laws, we provide users with the ability to access, update, delete, restrict, or withdraw consent to the processing of their personal information. Additional rights may apply depending on your location; see the “Your Rights” section for more information.

Automated Decision-Making and Profiling

We do not use automated decision-making or profiling in a way that produces legal or similarly significant effects. If this changes in the future, we will update this Policy and provide any required notices or options.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons, tags, and pixels) to operate our website, understand how it is used, improve performance, and enhance your experience. These technologies help us maintain platform security, remember your preferences, prevent errors, and support essential site features.

We may use the following categories of cookies:

• Necessary / Essential Cookies: Required for the website to function properly and to provide services explicitly requested by the user.
• Analytics / Performance Cookies: Collect aggregated or behavioral data to help website owners understand usage and improve performance.
• Social Media Cookies: Set by social networks when content is embedded or social-sharing features are used.

Some cookies are set directly by us (“first-party cookies”), while others may be placed by third-party providers that support our operations (“third-party cookies”), such as analytics, advertising, or customer support tools.

Necessary/Essential cookies are always active, while Analytics/Performance, Advertising/Marketing, and Functional/Preference cookies are used only with consent where required by law. You can manage your preferences at any time through the Cookie Banner or settings page.

How We Share Your Information

We may share personal information with trusted third-party service providers that help us operate our Services, perform functions on our behalf, or support our business operations. These third parties may access personal information only as necessary to perform their tasks, must protect it through appropriate contractual safeguards, and are not permitted to use it for their own purposes. They must also retain the data only for the period we instruct.

We may share personal information with the following categories of third parties:

• Analytics providers: Help us understand how our Services are used and improve performance.
• Email or messaging platforms: Send notifications, updates, and transactional communications.
• CRM or sales platforms: Manage customer relationships and communication.

We may also share information in the following situations:

• Business transfers: We may disclose or transfer information in connection with (or during negotiations of) any merger, sale of assets, financing, or acquisition of all or part of our business.
• Affiliates: We may share information with our affiliates, in which case they must honor this Privacy Policy. Affiliates include subsidiaries, parent companies, or other entities under common ownership or control.
• Business partners: We may share information with partners to offer joint products, services, or promotions when applicable.

We only share personal information when necessary to provide our Services, comply with legal obligations, or protect our rights and the rights of others.

International Transfers

We are based in Australia, but some of the service providers described in the “How We Share Your Information” section are located, or store and process data, outside Australia. This means your personal information may be transferred to, stored in, or accessed from an overseas country.

The categories of overseas recipients are the same as the categories of providers we share information with:

• Analytics providers — some of which are located in the United States or other countries.
• Email and messaging platforms — some of which are located in the United States or other countries.
• CRM and sales platforms — some of which are located in the United States or other countries.
• Hosting and infrastructure providers that operate data centres or support functions outside Australia.

Where personal information is transferred overseas, we take reasonable steps to ensure it continues to receive a level of protection substantially equivalent to the protection it has in Australia. Those steps include selecting reputable providers, putting contractual safeguards and data processing terms in place that require them to protect the information, limiting what they may access to what is necessary to perform their function, and prohibiting them from using it for their own purposes.

If you would like to know which providers currently handle your personal information, or where they are located, contact us using the details in the “How to Contact Us” section.

How Long We Retain Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal and regulatory requirements, resolve disputes, and enforce our agreements. We do not keep personal information longer than needed, and retention periods may vary depending on the type of data and the reason it was collected.

When we no longer have a legitimate business need to process personal information, we will delete or anonymize it. If deletion is not immediately possible (for example, due to technical constraints or backup systems), we will securely store the information and isolate it from further processing until deletion is feasible.

We retain personal information for the following periods:

• Usage logs and activity data: 1 year.
• Cookies and tracking data: 1 year.
• Security logs: 1 year.
• Marketing communications: 90 days after user unsubscribes.

With regard to cookies and tracking data, we retain personal information according to the durations listed in the Cookie Policy. If no specific retention period applies, we delete or anonymize personal information once it is no longer necessary for the purpose collected.

How We Keep Your Information Safe

We implement appropriate technical and organizational measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. These measures are designed to provide a level of security appropriate to the risks associated with processing personal information.

Our safeguards may include:

• Encryption of data in transit and at rest
• Access controls to limit who can view or handle information
• Monitoring and logging of system activity to detect potential issues
• Regular security assessments and updates to our systems
• Secure data storage and transmission practices
• Employee training on data protection and security

While we take reasonable steps to safeguard personal information, no system or method of transmission over the internet is completely secure. Because of this, we cannot guarantee absolute security.

If we identify a data breach that affects your personal information, we will notify you and any applicable supervisory authorities when required by law.

Your Rights

Individuals have certain rights regarding their personal information. These rights vary depending on where they live, but we aim to provide clear and accessible options for all users.

Rights for All Users

Regardless of where you live, we provide all users with the ability to:

• Request access to the personal information we hold.
• Request corrections or updates.
• Request deletion where appropriate.
• Withdraw consent where processing is based on consent.

You can submit a request to exercise your rights by contacting us using the details provided in the “How to Contact Us” section. Users in jurisdictions requiring consent for cookies and tracking (e.g., EU/EEA) may withdraw consent at any time via the cookie banner, privacy settings page, or by contacting us. Withdrawal does not affect the lawfulness of processing performed before withdrawal. We may need to verify your identity before processing your request.

Children’s Privacy

Our Services are not intended for children under 16, and we do not knowingly collect personal information from individuals under this age. If we become aware that we have collected personal information from a child under 16, we will delete it as soon as reasonably possible.

If you believe that a child has provided personal information to us, please contact us using the details in the “How to Contact Us” section.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational needs, or applicable laws. When we make changes, we will update the “Last Updated” date at the top of this Policy.

Where the changes are significant, we will flag them by updating the “Last Updated” date and, where appropriate, announcing the change on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.

How to Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our handling of personal information, you may contact us using the details below:

Acceptance of These Terms

By accessing our websites, enquiring about our services, booking a readiness session, or subscribing to PitchReady™ DIY, you agree to these Terms. If you do not agree to them, please do not use the websites or our services.

If you are agreeing to these Terms on behalf of a company or other organisation, you confirm that you have authority to bind that organisation, and “you” means both you and that organisation.

Our Services

We provide two things:

• PitchReady™ done-with-you consulting. A structured consulting engagement covering assessment, positioning strategy, the build of pitch collateral, presentation coaching and, for qualified clients, introductions to investors. The scope, fees, timing and deliverables for each engagement are set out in the proposal or engagement agreement we provide before work begins.
• PitchReady™ DIY. A paid subscription giving you access to online content and tools — video modules, templates, frameworks, checklists, calculators and interview material — so you can run your own raise.

Introductions to investors are made at our discretion and only where we consider an introduction appropriate. An introduction is not a recommendation of you to the investor, or of the investor to you, and we do not arrange, negotiate or broker any investment.

We may change, add to, or withdraw features of the websites or the DIY content from time to time. We will not make a change that materially reduces what you have already paid for during a period you have paid for.

Eligibility

Our services are for businesses, not consumers using them for personal or domestic purposes. To use them you must be at least 18 years old and be acting for a business, a start-up, or an organisation you are authorised to represent.

You are responsible for keeping any account credentials confidential and for activity that occurs under your account. Tell us promptly if you believe your account has been used without your authorisation.

General Information Only — No Professional Advice

Everything we provide — on the websites, in the DIY content, and during consulting engagements — is general business information, coaching and preparation support. It is not financial product advice, investment advice, legal advice, accounting advice or tax advice, and it does not take into account your objectives, financial situation or needs.

We are not licensed to provide financial product advice or dealing services under the Corporations Act 2001 (Cth), and nothing we provide should be treated as a recommendation to issue, offer, acquire or dispose of a financial product, or as an offer or invitation to invest.

You remain responsible for your own decisions, for the accuracy of the information you present to investors, and for meeting your own legal, disclosure and regulatory obligations when raising capital. Before you act, get your own advice from a licensed or qualified professional.

Capital raising is uncertain. Nothing we say and nothing in our materials is a promise, guarantee or forecast that you will raise capital, raise a particular amount, or achieve a particular valuation or outcome.

PitchReady™ DIY Subscriptions

• Billing. Subscriptions are billed monthly in advance through our payment processor, Stripe. By subscribing, you authorise us to charge your nominated payment method each month until you cancel. Prices are in Australian dollars and are exclusive of GST (GST is added at checkout where applicable), as Fractionalise is registered for GST (ABN 67 317 795 579). Payments appear on your card statement as a charge from Benjamin Shapira T/A Fractionalise. Fractionalise is registered for GST.
• Cancel anytime. You can cancel at any time, effective at the end of your current billing month. We do not lock you into a minimum term.
• No pro-rata refunds. Cancelling stops future charges. We do not refund the unused part of a month you have already paid for, except where the Australian Consumer Law requires a remedy (see clause 11).
• Access ends when the subscription lapses. When your subscription is cancelled, expires, or is suspended for non-payment, your access to the content and tools ends. Keep your own copies of anything you have created; we are not obliged to keep providing access to the library after your subscription ends.
• Failed payments. If a payment fails, we may suspend access until payment is successful.
• Price changes. We may change subscription pricing on at least 30 days’ notice by email. If you do not accept a new price, cancel before it takes effect.

Intellectual Property and Your Licence

All materials we make available — the websites, video modules, templates, calculators, frameworks, checklists, playbooks, written material and the PitchReady™ and Fractionalise names and marks — remain our intellectual property (or that of our licensors). Nothing in these Terms transfers ownership of them to you.

While your subscription or engagement is active, we grant you a personal, non-exclusive, non-transferable, revocable licence to use those materials for your own internal business purposes — including preparing your own raise and your own investor materials.

You must not:

• share, resell, sublicense, publish or redistribute the materials, or share your login with anyone outside your business;
• use the materials to build, deliver or market a competing training, consulting or advisory offering;
• remove or obscure any of our branding or attribution from the materials; or
• reproduce or adapt the materials for a client of yours as if they were your own.

The deliverables we prepare specifically for you in a done-with-you engagement — such as your pitch deck and your narrative — are yours to use, subject to any terms in the engagement agreement and to our continuing ownership of the underlying templates, frameworks and methods used to produce them.

Testimonials and Case Studies

Client names, logos, testimonials and case studies are published with that client’s permission. Any figures shown — including amounts raised — are as at the date of publication and relate to that client’s circumstances at that time.

Results shown are examples, not a guarantee, projection or promise of what you will achieve. Outcomes depend on your business, your market, your timing and factors outside our control.

Confidentiality and Your Materials

We treat the information you share with us about your business — financials, strategy, cap table, product plans and anything else non-public — as confidential. We will not disclose it to a third party without your consent, except to our own service providers under confidentiality obligations, or where the law requires it.

You keep ownership of the material you give us. You grant us the licence we need to use it to deliver the services to you.

We may use general learnings, patterns and insights from our work in anonymised, de-identified form — for teaching material, benchmarks and improving our process — provided nothing published identifies you or discloses your confidential information.

We will only publish your name, logo, story or figures with your prior permission.

Acceptable Use

When using our websites and services you must not: break any law; infringe anyone’s rights; upload malicious code; attempt to gain unauthorised access to our systems or another user’s account; scrape, mine or bulk-download our content; or interfere with the operation of the websites.

We may suspend or end your access if you breach these Terms, and we will tell you why where we reasonably can.

Limitation of Liability

To the maximum extent permitted by law, and subject to clause 11:

• the websites and materials are provided on an “as is” basis, and we do not warrant that they will be uninterrupted, error-free, or fit for a particular purpose;
• we are not liable for indirect, incidental, special or consequential loss, or for loss of profits, revenue, investment, opportunity, goodwill or data, however it arises;
• we are not liable for any investment decision made by you or by an investor, or for any failure to raise capital; and
• our total aggregate liability arising out of or in connection with these Terms and our services is limited to the total amount you paid us in the 12 months before the event giving rise to the liability.

Each party is responsible for its own loss to the extent that loss was caused or contributed to by its own acts or omissions.

Australian Consumer Law

Nothing in these Terms excludes, restricts or modifies any guarantee, right or remedy you have under the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)) or any other law that cannot lawfully be excluded.

Where our services come with guarantees that cannot be excluded, and where we are permitted to do so, our liability for failing to meet such a guarantee is limited to resupplying the services, or paying the cost of having the services resupplied.

Governing Law, Changes and Contact

Governing law. These Terms are governed by the laws of Victoria, Australia. You and we submit to the non-exclusive jurisdiction of the courts of Victoria and the courts able to hear appeals from them.

Changes to these Terms. We may update these Terms from time to time. When we do, we will update the “Last updated” date at the top of this page and, where the change is significant, announce it on the website. Continuing to use the websites or services after a change takes effect means you accept the updated Terms.

General. If any part of these Terms is found to be unenforceable, the rest continues to apply. A delay in enforcing a right is not a waiver of it.

Contact. Questions about these Terms, or anything on this page: